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The SOUL of Our Brand

By | Dadpreneur Series, Uncategorized | No Comments

A couple weeks ago I was filling out a form about WellNest and was asked, “What is the SOUL of your brand?” Here was my response: The soul of our brand is our mastery of our customer persona. As customers ourselves, my wife and I designed the business around our own specific needs as a family with 1 to 3 young kids, our focus on organics, our love for technological ease, and our fast-paced, professional…

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The Reasoning Behind Our Bonus for Performance Program

By | Dadpreneur Series | No Comments

We recently implemented our Bonus for Performance Program to help incentivize, motivate, and retain our teams. The program is simple and straight-forward. For every 25 new recurring customers, each member of our team receives a bonus. The two most popular incentive programs amongst cleaning companies include: “Pay for Performance” — Teams are rated by the customer after each cleaning, similar to Uber. Ratings are averaged for each pay cycle. A higher rating means higher pay but…

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Dadpreneur Series — Celebrate More

By | Dadpreneur Series | One Comment

My wife and I are focusing on celebrating more. It’s something I’ve always struggled with as I tend to get so ingrained in “the next thing.” Celebrations build bonds, but all too often bad times overtake the good. Some simple examples where we’ve consciously focused on celebrating: Acid reflux in babies sucks. After weeks of “figuring it out,” little man is finally eating what he should be. Instead of focusing on how tough that was for…

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Dadpreneur Series: 10% What Happens, 90% Reactions

By | Dadpreneur Series | 3 Comments

It’s been awhile since my last post. We’re busy, real busy. The word is getting out about WellNest Home Cleaning. It’s not just quality — it’s also the ease of our technology, our pricing, and lastly, our commitment to top-notch customer service. Our approach to customer service is quite similar to a life lesson my wife and I are hope to teach our son. Life is 10% what happens to you and 90% how you react to…

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Meet Our Crew! Yansi, Operations Manager

By | Cleaning Tips, Dadpreneur Series | No Comments

It’s pretty common for us to get the question, “So how did you learn how to clean?” Our answer is always the same — “We have an amazing team led by Yansi.” Yansi is our Operations Manager. When the idea for WellNest Home Cleaning came about, we went to Yansi. With years of management experience in the cleaning industry, she has been instrumental in developing our service, establishing quality control, and above all else, ensuring we…

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Dadpreneur Series: The Problem with Perfectionism

By | Dadpreneur Series | No Comments

I keep finding myself coming across the same struggle the past couple weeks with both taking care of little man and building WellNest Home Cleaning — perfectionism. Perfectionism will kill a start-up before it even launches. Whether it’s tech, a residential cleaning service, a new granola bar, regardless of what it is..build to the absolute minimum, get it out to market, and iterate in public. It’s easy to talk about doing but much harder to actually…

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Dadpreneur Series: Importance of Support

By | Dadpreneur Series | No Comments

Today is my wife’s birthday — Happy Birthday Better Half! To celebrate we went to The Band Perry concert at Wolf Trap last night. Not only was it her birthday but it was actually our first night out since little man was born. Between being new parents and launching WellNest, we needed time to re-connect, even if we were simply listening to music and watching a show. We are fortunate to have little man’s Grammy…

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Dadpreneur Series: Episode 4 — Going Against the Grain

By | Dadpreneur Series, Health and Wellness | 6 Comments

In building WellNest, we have had to make a couple decisions that are definitely unexpected for a residential cleaning company. One particular decision — we are a residential cleaning company yet we use our customers’ vacuums. Rationale below. Vacuums: The cleaning companies we used to hire always brought a vacuum. Had they not, we probably would’ve wondered why we were paying them. But the same vacuum used to clean other homes was also being used in ours….

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Dadpreneur Series: Episode 3 – Weathering the Ups and Downs

By | Dadpreneur Series | One Comment

With parenting and entrepreneurship, some days are great, some days are good, and some days are just brutal. This past Sunday we decided to get out for lunch and then to a friend’s house for drinks and barbecue. Here’s the timeline of events. All parents out there can relate to this. 12:00 PM — Little man slept the whole way to lunch then calmly drank his bottle while we had a nice lunch together. We were…

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Dadpreneur Series: Episode 2 – Know the Limits

By | Dadpreneur Series | 2 Comments

I enjoy giving little man his bottle in the morning and at night. This gives me a chance to have some bonding time with him and makes my wife’s life easier since she can pump in a much more relaxed manner. I learned a valuable lesson in daddy-ing the other night that really relates to life as a whole and as the owner of a home cleaning service…know the limits. The other night he quickly…

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