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Managing Seasonality in the Residential Cleaning Business

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Recently the topic of Managing Seasonality has come up often in our business. The nature of our business is that of recurring work — weekly, biweekly, and monthly customers. It’s fairly routine but we do have seasonality challenges to manage. Often seasonal customer growth is directly counteracted by seasonal employee turnover. The table below shows how our revenue per day grew from March 2017 through May 2018. We are a young, growing business with steady…

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4 Reasons Why Your Neighbors Are Hiring Us

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Our cleaning service has grown from just 2 part-time employees at launch in June 2016 to over 20 full-time employees today, just 18 months later. All of our success has been attributed to word-of-mouth referrals between friends and neighbors. How? Here’s what we know, using actual customer quotes. “WellNest has been better than any other company we’ve had” The only way to provide great cleanings is to hire the best talent by providing the best job…

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Three Simple Tips To Maximize The Most of Your House Cleaning

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As the owner of a cleaning company, one of the most common questions I receive is “how can we get the best cleaning possible?” No cleaning crew will ever be perfect simply because no human is perfect. I am confident we at WellNest get as close to perfect as any company out there but there are definitely some things customers can do to help their crew deliver a near-perfect cleaning. 1 — If you’re home…

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5 Tips for Maintaining A Clean Home, Even With Young Kids!

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Hi friends! So here’s a typical scenario for life with a toddler on “cleaning day.” We will call the toddler Little One. You can exchange toddler for any age child(ren). 6 PM: You walk in your front door, it’s clean! It smells fresh. The dust is gone, the beds are made, and the floors are shiny. You breathe in and savor it. 6:15 PM: Little One’s toddler destruction is underway. Toys are everywhere. Pots and…

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My Company Survived Year 1 — Here’s What I Learned

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Exactly one year ago we began servicing customers as a residential cleaning company. We had a team of three part-time employees, my wife, and myself. I am personally stoked to say that in just 12 months we are now the same size as an average brand name M___ Maids franchise with five crews. We also won the award for the Sun-Gazette’s 2017 Best House Cleaning Service in Arlington. I’ve noticed that, because of Shark Tank and…

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What I’ve Learned As A First-Time Entrepreneur

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Hello! WellNest Home Services is 7 months old. With over 100 subscribed customers and a retention rate that remains over 90%, we are knocking on the door of having a scalable, sustainable business. It’s been challenging, rewarding, frustrating, miserable, all the feelings. I was recently asked by a former colleague, “so what have you learned so far since you left corporate America and became an entrepreneur?” Here goes… 1 – Don’t force the idea. Adapt…

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The Reasoning Behind Our Bonus for Performance Program

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We recently implemented our Bonus for Performance Program to help incentivize, motivate, and retain our teams. The program is simple and straight-forward. For every 25 new recurring customers, each member of our team receives a bonus. The two most popular incentive programs amongst cleaning companies include: “Pay for Performance” — Teams are rated by the customer after each cleaning, similar to Uber. Ratings are averaged for each pay cycle. A higher rating means higher pay but…

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WellNest in the News!

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We just published a blog post on the importance of celebrating all the wins in business, both small and large. Read it here! There’s one particular area that leads to celebration for a small business… media coverage. Media coverage validates the business concept, spreads brand awareness, and gives credibility to your business. In just four months since we’ve launched, check out the press coverage written about us. People are quickly seeing the need for a cleaning…

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Dadpreneur Series — Celebrate More

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My wife and I are focusing on celebrating more. It’s something I’ve always struggled with as I tend to get so ingrained in “the next thing.” Celebrations build bonds, but all too often bad times overtake the good. Some simple examples where we’ve consciously focused on celebrating: Acid reflux in babies sucks. After weeks of “figuring it out,” little man is finally eating what he should be. Instead of focusing on how tough that was for…

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