Our Origins, Our Values, Our People
Our Mission: Deliver worry-free, evidence-based green cleaning services to our residential and commercial clients.
What We Are
- Experts in cleaning & disinfecting
- 100% Family owned and operated – no investors
- Trustworthy, trained employees
- Licensed, vetted, bonded, trained, insured, and certified
- Passionate about client service
What We Are Not
- An “on demand” tech platform. We believe in business sustainability and delivering exceptional service.
- Reliant on inexperienced contractors. All of our cleaning teams are W-2 trained professionals.
- Backed by millions in VC funding. We are “bootstrapped” with growth driven entirely by word of mouth referrals.
We Built This Out of Need
We founded WellNest in 2016 to “innovate by setting a new standard of excellence.” Through our own experiences with local yet unreliable cleaning services, we saw a need for a service designed for families like ours — busy and active.
With two littles in tow, we set out to make it happen. From day one, WellNest has emphasized customer service, workforce advocacy, professional training programs, and modern technologies. We quickly became Northern Virginia’s leading cleaning services provider, winning many awards and accolades that proved our value. We grew from three part-time technicians and a single desk in a co-working space to nearly 50 full-time employees, an average employee tenure of 1.5 years, a fleet of 16 vehicles, and residential and commercial clients all throughout Northern Virginia.
As this highly contagious pathogen started to rip through our communities and our way of life, we found ourselves in a unique position to contribute to the battle in a meaningful way. As leaders in the janitorial industry, certified experts in Infection Prevention, and also business owners, we felt we could support the small business community. We were nominated and spoke to Congress on behalf of all small janitorial businesses nationwide about the impact of COVID-19 on our industry. We became one of only 20 companies nationwide to earn the prestigious GBAC Star Service Accreditation.
Our promise to our employees, our clients, and our community is to go above and beyond in maintaining the highest levels of clean.
We invite you to learn about WellNest Professional Cleaning. We would welcome the opportunity to partner with you to maintain cleaner spaces to live, work, and play
Phil & Nicole Harper
Parents, Business Owners, and Proud Northern Virginia Residents
Meet our Management Team
Phil Harper, President
Phil is responsible for leadership, general management, strategy, vision, culture, customer success, technology, and making sure everyone on the team has the resources they need to be successful. Phil is a Penn State alum that lives in Loudoun County, VA with Nicole and their two little boys, Tommy and Landon. A former CPA with a “Big 4” consulting pedigree, Phil was recently honored by the Leadership Center for Excellence as a Washington, DC 40 Under 40 Honoree.
Known nationwide as an innovator and advocate for the Janitorial Industry, Phil is an active member of the Worldwide Cleaning Industry Association (ISSA) and serves on the ISSA’s Government Affairs Advisory Committee.
Nicole Harper, Co-Founder
Nicole is our behind-the-scenes Chief Innovation Officer. Nicole’s original idea of a premium cleaning service that moms could trust is the basis for all of our success in the residential cleaning industry. We then turned this into success on both the residential and commercial sides of the industry.
Also a Penn State alum and CPA, Nicole works full-time as a Finance Manager within an asset management firm. As a “Boy Mom” with two boys, she is constantly looking for ways to make her life easier as a Mom and translate this insight into success stories within WellNest as well.
Diana Arana, Office Manager
Diana Arana is our Office Manager at WellNest. Diana supports our clients with five-star customer service, field coordination, procurement, recruiting, onboarding, and all things office management.
Prior to WellNest, Diana was an Assistant Manager for a luxury retail brand. Outside of work, Diana is busy with two active kiddos and a love for warm weather!
Hiley Ortez, Quality Control Manager
Hiley Ortez is our Quality Control Manager at WellNest. Hiley leads on-site operations, performs inspections, and is our crew’s first point of contact for all service delivery items.
Hiley has nearly a decade of experience in the cleaning industry working with large and small cleaning companies throughout the DC Metro Area. Hiley maintains an ongoing countdown to the Holidays in preparation for her love of decorating!
Ian has been our top Strategic Advisor since Day One of launching WellNest. Ian is a West Point graduate, former US Army Intelligence Officer, and Harvard MBA. He is the CEO of a defense contracting and systems engineering firm dedicated to supporting the Army.
Ian and Phil meet almost quarterly and discuss everything small business owners are managing daily, e.g. leadership, general strategy, branding, culture, and macroeconomic impacts.
Fernando has nearly two decades of experience in commercial cleaning, including as a General Manager of a national cleaning company for many years. Additionally, Fernando is a former military officer and owner-operator of an international language school.
Fernando developed WellNest Commercial’s proprietary training program. As a former military officer, owner-operator of an international language school, and janitorial expert, Fernando’s expertise in training and quality control has resulted in one of the top janitorial training programs nationwide.