About WellNest
Family-Owned Cleaning Serving Northern Virginia Since 2016
50 W-2 employees, 16 vehicles, and ten years of reliable residential and commercial cleaning across Alexandria, Arlington, and the surrounding suburbs.
Meet the Founders
Hi Neighbors, We're Phil and Nicole.
Nicole and I started WellNest in 2016 because we couldn't find a cleaning company we actually trusted. We had the same problem a lot of our neighbors had: cleaners who no-showed, new people at the door every few weeks, and no one to call when something went wrong. We had two little kids and a house that needed cleaning, and we were tired of feeling like an afterthought.
So we built what we wished existed. From day one, we hired our cleaners as W-2 employees, paid them fairly, and trained them ourselves. We gave them company vehicles. We built real schedules. That choice made WellNest harder to run than a gig platform. And it made it work.
Ten years later, we have 50 employees, 16 vehicles, and hundreds of families across Northern Virginia who've been with us for years. Those families keep coming back, and many of them have sent their neighbors our way.
That's still the business we're running. And we'd love to take care of your home too.
By the Numbers
Ten Years. Fifty Employees. Zero Compromises.
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10
Years serving Northern Virginia (since June 2016)
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50+
Full-time W-2 employees on our payroll
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4.4 yrs
Average employee tenure (the industry average is under 2 years)
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4.8★
Google rating across hundreds of verified reviews
Our Core Values
Respect, Quality, Communication
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Respect
Respect for your home, your time, your privacy, your preferences, and our staff. We treat every house we walk into the way we'd want our own treated.
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Quality
Trained crews, EPA-approved products, and a real checklist on every visit. The bar is what we'd accept in our own homes, not the industry minimum.
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Communication
Reminders before the visit, easy ways to send notes to your crew, and an in-house team ready to answer when you call. No surprises, no chasing anyone down.
Our People
Meet the Team
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Phil Harper
Co-Founder & President
Phil leads WellNest's strategy, operations, culture, and customer success. Before starting the company, he spent years as a CPA with Big 4 consulting experience, which shows in how WellNest is run: careful systems, real accountability, and an expectation that every visit earns the next one. A Penn State alumnus, Phil lives in Loudoun County with Nicole and their three kids. He was recognized as a Washington DC 40 Under 40 honoree by the Leadership Center for Excellence and serves on the ISSA Government Affairs Advisory Committee.
phil@gowellnest.com -
Nicole Harper
EVP, Customer Experience
Nicole leads Customer Experience for WellNest. The original entrepreneurial idea of a premium cleaning service working parents could genuinely trust was Nicole's idea. That concept became the foundation of WellNest Home Cleaning and eventually its commercial work too. A Penn State and Deloitte alumna and a CPA, Nicole balances her role at WellNest with a full-time career as a Consultant, Chief Financial Officer, and Chief Operating Officer in the Investment Management industry. As a mom of three and busy executive, she stays close to the problem the company was built to solve, and that perspective shapes how WellNest thinks about its residential service.
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Diana Arana
Office Manager
Diana runs WellNest's day-to-day office operations: client support, customer service, field coordination, procurement, management, and all things WellNest. Typically when you call us, Diana is the face behind the phone! Before joining WellNest, she was an Assistant Manager at a luxury retail brand, where she learned that great service lives in the details. Outside of work, she stays busy with two kids active in dance and soccer and is happiest when the weather is warm.
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Hiley Ortez
Quality Control Manager
Hiley leads WellNest's quality control in the field: on-site inspections, real-time service delivery, and being the crew's first call when anything needs attention. She brings nearly a decade of cleaning industry experience to the role. She also keeps a running countdown to the holidays, which says something about how she approaches the details on and off the clock.
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Christian Tejada
Night Supervisor
Christian supervises WellNest's night crews, overseeing commercial cleaning operations after hours. He brings decades of cleaning industry experience from both large and small operations across the region. A proud father, Christian is known for getting it done quietly and reliably.
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Lincy Rosa
Recruiting Specialist & Administrative Assistant
Lincy leads our recruiting, hiring, and onboarding processes for both our Commercial and Residential Divisions. She also performs all of our billing, scheduling, and general administrative work that is critical to keeping our operations running smooth! Prior to joining WellNest, Lincy worked in a medical call center where every tiny detail mattered tremendously. Outside of work, Lincy is chasing two kids and a puppy. She loves to camp, be by water, and spend time with her family.
Recognition
Press and Awards
- Nextdoor Neighborhood Fave 2025 & 2026
- Best of Arlington 2018
- Best of Falls Church 2017
- Best Cleaning Service 2026
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