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Category: Dadpreneur Series
The SOUL of Our Brand
Heart of WellNest House Cleaning A couple of weeks ago I was filling out a form about WellNest and was asked, “What is the SOUL of your brand?” Here was my response: The soul of our brand is the mastery of our customer persona. As customers ourselves, my wife and I designed the business around …..
Managing Seasonality in the Residential Cleaning Business
The Ups & Downs of House Cleaning Services Recently the topic of Managing Seasonality has come up often in our business. The nature of our business is that of recurring work — weekly, biweekly, and monthly customers. It’s fairly routine but we do have seasonality challenges to manage. Often seasonal customer growth is directly counteracted …..
4 Reasons Why Your Neighbors Are Hiring Us
Why Hire WellNest for House Cleaning Our cleaning service has grown from just 2 part-time employees at launch in June 2016 to over 20 full-time employees today, just 18 months later. All of our success has been attributed to word-of-mouth referrals between friends and neighbors. How? Here’s what we know, using actual customer quotes. “WellNest has …..
Three Simple Tips To Maximize The Most of Your House Cleaning
How to Get the Most from House Cleaning Service As the owner of a cleaning company, one of the most common questions I receive is “how can we get the best cleaning possible?” No cleaning crew will ever be perfect simply because no human is perfect. I am confident we at WellNest get as close …..
My Company Survived Year 1 — Here’s What I Learned
WellNest House Cleaners at One Exactly one year ago we began servicing customers as a residential cleaning company. We had a team of three part-time employees, my wife, and myself. I am personally stoked to say that in just 12 months we are now the same size as an average brand name M___ Maids franchise …..
What I’ve Learned As A First-Time Entrepreneur
House Cleaning Service – Managers Perspective Hello! WellNest Home Services is 7 months old. With over 100 subscribed customers and a retention rate that remains over 90%, we are knocking on the door of having a scalable, sustainable business. It’s been challenging, rewarding, frustrating, miserable, all the feelings. I was recently asked by a former …..
The Reasoning Behind Our Bonus for Performance Program
House Cleaning Service – Bonus for Performance We recently implemented our Bonus for Performance Program to help incentivize, motivate, and retain our teams. The program is simple and straight-forward. For every 25 new recurring customers, each member of our team receives a bonus! House Cleaning Incentives The two most popular incentive programs amongst cleaning companies …..
We Are Hiring — Submit Your Application Here
WellNest Home Cleaners Growing Local House Cleaning Company We’ve had a great experience growing WellNest and look forward to onboarding more great customers in the years to come. Come join us on the journey of house cleaning excellence!
WellNest in the News!
Smart Growth Cleaning Company Keeps Winning! We just published a blog post on the importance of celebrating all the wins in business, both small and large. Read it here! There’s one particular area that leads to a celebration for small business… media coverage. Media coverage validates the business concept, spreads brand awareness, and gives credibility …..
Dadpreneur Series — Celebrate More
Small Business Hurdles – WellNest Story Continues! My wife and I are focusing on celebrating more. It’s something I’ve always struggled with as I tend to get so ingrained in “the next thing.” Celebrations build bonds, but all too often bad times overtake the good. Some simple examples where we’ve consciously focused on celebrating: Acid …..