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Five Steps to Prepare for a Cleaning With An Infant At Home

By | Home Cleaning Tips | No Comments

Hello! If you clicked on this, there’s a good chance you have a newborn at home. Congratulations! My wife and I just welcomed our second little boy in August and, in the words of a friend, we are IN it. You know it too well — IN it in the sense of feedings every 2 to 4 hours, sleep deprivation, wondering why he’s crying, arguing at 3 AM over who wakes up to feed, all…

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The SOUL of Our Brand

By | Dadpreneur Series, Home Cleaners Near Me | One Comment

Heart of WellNest House Cleaning A couple of weeks ago I was filling out a form about WellNest and was asked, “What is the SOUL of your brand?” Here was my response: The soul of our brand is the mastery of our customer persona. As customers ourselves, my wife and I designed the business around our own specific needs as a family with 1 to 3 young kids, our focus on organics, our love for…

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Managing Seasonality in the Residential Cleaning Business

By | Dadpreneur Series, Home Cleaners Near Me | No Comments

The Ups & Downs of House Cleaning Services Recently the topic of Managing Seasonality has come up often in our business. The nature of our business is that of recurring work — weekly, biweekly, and monthly customers. It’s fairly routine but we do have seasonality challenges to manage. Often seasonal customer growth is directly counteracted by seasonal employee turnover. The table below shows how our revenue per day grew from March 2017 through May 2018….

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4 Reasons Why Your Neighbors Are Hiring Us

By | Dadpreneur Series, Home Cleaners Near Me | No Comments

Why Hire WellNest for House Cleaning Our cleaning service has grown from just 2 part-time employees at launch in June 2016 to over 20 full-time employees today, just 18 months later. All of our success has been attributed to word-of-mouth referrals between friends and neighbors. How? Here’s what we know, using actual customer quotes. “WellNest has been better than any other company we’ve had” The only way to provide great cleanings is to hire the best…

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My Company Survived Year 1 — Here’s What I Learned

By | Dadpreneur Series, Health and Wellness, Home Cleaners Near Me | One Comment

WellNest House Cleaners at One Exactly one year ago we began servicing customers as a residential cleaning company. We had a team of three part-time employees, my wife, and myself. I am personally stoked to say that in just 12 months we are now the same size as an average brand name M___ Maids franchise with five crews. We also won the award for the Sun-Gazette’s 2017 Best House Cleaning Service in Arlington. Understanding the Marketplace!…

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WellNest in the News!

By | Dadpreneur Series, Health and Wellness, Home Cleaners Near Me | No Comments

Smart Growth Cleaning Company Keeps Winning! We just published a blog post on the importance of celebrating all the wins in business, both small and large. Read it here! There’s one particular area that leads to a celebration for small business… media coverage. Media coverage validates the business concept, spreads brand awareness, and gives credibility to your business. In just four months since we’ve launched, check out the press coverage written about us. Why WellNest?…

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DIY Oven Cleaner

By | Health and Wellness, Home Cleaners Near Me, Home Cleaning Tips | No Comments

Oven Cleaning Tips from WellNest We enjoy experimenting with DIY cleaners at home. We baked sweet potatoes the other night but they leaked through the aluminum foil and burned in the oven. Our self-cleaning function on our oven always seems to do more harm than good (or sets off the fire alarm, which stresses out the little man), so we decided to try a DIY oven cleaner and were pretty successful. I, unfortunately, didn’t take…

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