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The SOUL of Our Brand

By | Dadpreneur Series, Uncategorized | No Comments

A couple weeks ago I was filling out a form about WellNest and was asked, “What is the SOUL of your brand?” Here was my response: The soul of our brand is our mastery of our customer persona. As customers ourselves, my wife and I designed the business around our own specific needs as a family with 1 to 3 young kids, our focus on organics, our love for technological ease, and our fast-paced, professional…

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