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The SOUL of Our Brand

By | Dadpreneur Series, Home Cleaners Near Me | One Comment

Heart of WellNest House Cleaning A couple of weeks ago I was filling out a form about WellNest and was asked, “What is the SOUL of your brand?” Here was my response: The soul of our brand is the mastery of our customer persona. As customers ourselves, my wife and I designed the business around our own specific needs as a family with 1 to 3 young kids, our focus on organics, our love for…

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Managing Seasonality in the Residential Cleaning Business

By | Dadpreneur Series, Home Cleaners Near Me | No Comments

The Ups & Downs of House Cleaning Services Recently the topic of Managing Seasonality has come up often in our business. The nature of our business is that of recurring work — weekly, biweekly, and monthly customers. It’s fairly routine but we do have seasonality challenges to manage. Often seasonal customer growth is directly counteracted by seasonal employee turnover. The table below shows how our revenue per day grew from March 2017 through May 2018….

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4 Reasons Why Your Neighbors Are Hiring Us

By | Dadpreneur Series, Home Cleaners Near Me | No Comments

Why Hire WellNest for House Cleaning Our cleaning service has grown from just 2 part-time employees at launch in June 2016 to over 20 full-time employees today, just 18 months later. All of our success has been attributed to word-of-mouth referrals between friends and neighbors. How? Here’s what we know, using actual customer quotes. “WellNest has been better than any other company we’ve had” The only way to provide great cleanings is to hire the best…

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5 Tips for Maintaining A Clean Home, Even With Young Kids!

By | Health and Wellness, Home Cleaners Near Me, Home Cleaning Tips | No Comments

Keeping a Clean House with Children Hi friends! So here’s a typical scenario for life with a toddler on “cleaning day.” We will call the toddler Little One. You can exchange a toddler for any age child(ren). Cleaning Day Routine 6 PM: You walk in your front door, it’s clean! It smells fresh. The dust is gone, the beds are made, and the floors are shiny. You breathe in and savor it. 6:15 PM: Little…

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The Reasoning Behind Our Bonus for Performance Program

By | Dadpreneur Series, Health and Wellness, Home Cleaners Near Me | No Comments

House Cleaning Service – Bonus for Performance We recently implemented our Bonus for Performance Program to help incentivize, motivate, and retain our teams. The program is simple and straight-forward. For every 25 new recurring customers, each member of our team receives a bonus! House Cleaning Incentives The two most popular incentive programs amongst cleaning companies include: “Pay for Performance” — Teams are rated by the customer after each cleaning, similar to Uber. Ratings are averaged…

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Dadpreneur Series: Importance of Support

By | Dadpreneur Series, Health and Wellness, Home Cleaners Near Me, Move In Cleaners, Move Out Cleaners | No Comments

What Makes WellNest Tick Today is my wife’s birthday — Happy Birthday Better Half! To celebrate we went to The Band Perry concert at Wolf Trap last night. Not only was it her birthday but it was actually our first night out since little man was born. Between being new parents and launching WellNest, we needed time to re-connect, even if we were simply listening to music and watching a show. We are fortunate to…

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